G-Star School of the Arts: 20 Years of Excellence
Client: G-Star School of the Arts
Creative Director: Eli Dreyfuss
Photographer: Eli Dreyfuss
Dates: August 2023- May 2024
Location: Lake Worth, Florida
The Goal:
In honor of G-Star School of the Arts 20th anniversary, as a an alumni of the program, I was asked to come back and help document and celebrate this accomplishment by spearheading a few campaigns which included a founders portrait photoshoot, two branded commercials and testimonials from students, and photographing the 2023 and 2024 graduations.
Services provided:
Pre production
On site brand photography
Custom stock library
Video production
Video editing
Project Deliverables:
90 second commercial
3.5 minute testimonial interview video
An online custom of library of 500+ photos.
8 edited high res portraits
To start off this campaign, I was tasked with creating two videos. One commercial that described the schools atmosphere, curriculum, and campus grounds. The second video was a testimonial interview video which featured 12 testimonials from current students. Both of these videos are still played at open houses, tours, and displayed on the schools home page of their website.
Commercial: Why G-Star?
Testimonial: Our Students Speak
To help illustrate the longevity of the school, we photographed the group of 5 staff members who have been at the school since its inception 20 years ago. The goal of the photoshoot was to capture the history behind the school fused with a modern style.
In both 2023 and 2024, I attended the graduation ceremonies to document the next generation of talent who have benefited from the school and it’s teachers + staff. These series of photos were distributed to the 200+ families of the graduating class as a gift.
“Eli Dreyfuss is among the most accomplished students to have graduated from the G-Star High School of the Arts. I was so impressed with his work that I asked him to do one for G-Star. He randomly chose 12 students to film while asking them what they thought about their experience at our school. It was incredibly successful. He brought out the warmth and sincerity our students feel for their time spent at G-Star telling their tales of how G-Star changed their lives and “created passions for things they never even knew about.” We still use this video today. It epitomizes what we believe is the essence of our school. Eli is a unique talent. Everything he does is extremely well thought out, meticulous, and emotionally powerful. I highly recommend him. ”