Chai Lifeline: A Place for Hope
For these photoshoots, I traveled half way across the country to work on site at Camp Simcha in Glen Spey, NY on behalf of the international organization, Chai Lifeline. Over the duration of the summer, on 4 separate days we filmed, photographed and produced branded content for Chai Lifelines year long content calendar which included media for their website, print materials, billboards, magazine and social media ads. The project consisted of photographing 3 different campaigns: Mission Possible, Looking Up, and Unbox The Miracles toy drive.
Client: Chai Lifeline
Director of Marketing: Matt Yaniv
Creative Director: Chavie Feidberg
Marketing Manager/Producer: Marla Rottenstreich
Photographer: Eli Dreyfuss
Dates: June 26, July 10, July 24, and Aug 7
Location: Glen Spey, NY
The portraits were printed life size and displayed as an OOH campaign on location at Pier Sixty, NYC to raise money for the organization. They raised $1,000,000+ in one night at the annual Chai Lifeline Evening of Unity.
“We hired Eli Dreyfuss to do four photoshoots in Camp Simcha over this past summer. Eli consistently demonstrated professionalism, creativity, and a dedication to delivering exceptional results. His ability to understand and adapt to our needs, along with his punctuality and reliability, made him an invaluable asset to our team. I highly recommend Eli to anyone seeking a talented and reliable photographer.”